The shape of ideas

Creativity, agility, leadership, teamwork: these soft skills are often hailed as the key to success in today’s marketplace. But it’s only when the abstract becomes tangible that a manufacturer can begin to thrive. A selection of objects and production tools at V-ZUG’s headquarters from different eras of its history remind us that ideas must take shape in order to become reality.

  • Bunker saddle

    The V-ZUG archive is currently located in an underground space that was a bunker back in the 1930s. In the event of a power failure, the people in the bunker would still be able to operate the air purification system by pedalling on a two-seat stationary bicycle.

  • Metal carafe

    This metal carafe conserved in the ZUGORAMA museum was never mass produced or sold. It was just a sample to show that, among its versatile range of products, the V-ZUG factory also made beautiful enamelware.

  • Karl’s hammer

    “I really like it. When you hit a machine tool component, nothing gets damaged because of the copper on top,” says Karl Bircher, 62, a toolmaker who has worked for V-ZUG for 34 years.

  • Production smock

    “I first used it in 1989. At the time, all production employees wore a jacket like this,” says engineer Hilmar Meienberg, 51. Today, V-ZUG employees are no longer required to wear a smock and can freely combine different elements of a clothing kit designed to comply with safety requirements while also identifying them as one of the team.

  • Circular brush

    There was a time when sporting shiny shoes was extremely important. This circular brush was the central element of an electric shoe-shiner sold by V-ZUG in the 1960s. Now conserved in the ZUGORAMA museum, it is a testimony to the wide range of home appliances that the company used to produce.

  • V-ZUG Eye

    Every year, V-ZUG receives many calls from customers who have questions about their appliances. Technicians can check what’s going on by connecting this digital tester called V-ZUG Eye to the customer’s appliance, just as a doctor would with a stethoscope.

  • Technical drawing

    This technical drawing from 1945 shows a component of a greenhouse watering can (manufactured as a 2.5- and a 4.5-litre version). Now completely digitised, the V-ZUG archive currently contains around 170,000 product specifications and 140,000 drawings like this one, testament to decades of research into metal household accessories and appliances.

  • Oven stone

    Coming up with a new high-performance oven involves years of development and testing. To avoid wasting expensive food in the process, researchers in V-ZUG’s food engineering department sometimes place a stone like this one in the oven to see how it reacts to different heating conditions.

  • Parisian spoon

    “While cooking, we collect leftovers which can be reused for soups and purees,” says Reto Stefania, 50, an International Demonstrator at the V-ZUG Gourmet Academy. He uses this Parisian spoon to scoop out the pulp from potatoes, apples, pears, eggplants and other fruit and vegetables.