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Gabriel Castelló Pinyon on the V-ZUG Studios

Amidst a retail revolution, physical showrooms persist. This is why, despite our increasingly digital world, V-ZUG is committed to real life with the V-ZUG Studio – a place to experience the brand, interact with the products and have inspiring conversations on food, design and new ways of living. We spoke with Gabriel Castelló Pinyon, Global Interior Art Director at V-ZUG.

In the last few years, V-ZUG has opened or redesigned its showrooms in Europe, Asia and Australia. At the heart of this strategy lies the V-ZUG Studio – designed and brought to life by Gabriel Castelló Pinyon – a place dedicated to experiencing the brand.

“In the V-ZUG Studio, the product remains the protagonist; the focus just shifts from the appliance itself to how it integrates perfectly with the space.” Gabriel Castelló Pinyon

Integration is a key concept on another level too. Since the cities that host the V-ZUG Studios are very different from each other, every V-ZUG Studio is unique: while the Paris Studio is reminiscent of classic Haussmannian architecture, the London one is dark and conveys a powerful vibe while the Milan Studio reflects the refined and timeless aesthetics of an international design capital. Interior design plays a key role in this creative process.

What unifies the Studios all over the world is V-ZUG’s touch. “Every studio has clean and minimal lines,” explains Castelló Pinyon. “They are humble and low key, as Swiss design dictates. We put extra attention on the furniture, selecting the best pieces by designers with whom we share a vision and values – like John Pawson, the Bouroullec brothers and Patricia Urquiola, to name just a few.”

V-ZUG Studio Berlin

Based on one of the most prominent streets in the world, the Kurfürstendamm, the V-ZUG Studio Berlin is marked by bold structures and light and dark contrasts. Its interior is inspired by Berlin nightclubs.

V-ZUG Studio Vienna

Inside the Vienna V-ZUG Studio in the art district, you encounter bright colours and sleek shapes, just like in an art gallery.

V-ZUG Studio Sydney

The V-ZUG Studio down under is located in a century-old building in the design district of Surry Hills. Inside, concrete walls and details add a rough touch, perfectly aligned to the easy vibes of this city overlooking the ocean.

V-ZUG Studio Hamburg

Just a stone’s throw away from Inner Alster lake and the Speicherstadt warehouse district, the interior of the V-ZUG Studio Hamburg truly reflects the spirit of the city: Hanseatic understatement meets timeless elegance.

Minimalist design

Our design language is reduced to the essentials. It makes no compromise in quality, materials and sustainability.
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In the meantime: let V‑ZUG inspire you.

Learn about designers, chefs and food experts, find out what drives them and get inspired by their stories and recipes.
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