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Gabriel Castelló Pinyon on the V-ZUG Studios

In the middle of a retail revolution, physical showrooms are still a thing. This is why, in an increasingly digital world, V-ZUG commits to real life through the V-ZUG Studio – a place to experience the brand, interact with the products, and have inspiring conversations on food, design and new ways of living. We spoke with Gabriel Castelló Pinyon, Global Interior Art Director of V-ZUG.

In the last few years, V-ZUG has opened or redesigned its showrooms in Europe, Asia and Australia. At the heart of this strategy lies the V-ZUG Studio – designed and brought to life by Gabriel Castelló Pinyon - a place dedicated to experiencing the brand.

«In a V-ZUG Studio, the product remains the protagonist; the focus just shifts from the appliance to the perfect integration between the appliance and the space». Gabriel Castelló Pinyon

Integration is one of the key concepts also on another level. Since the cities that host a V-ZUG Studio are very different from each other, every V-ZUG Studio is unique: while the Paris Studio is reminiscent of a classic Haussmanian flat, the London one is dark and conveys a powerful vibe while the Milan Studio reflects the refined and timeless aesthetics of an international capital of design. The interior design plays a key role in this creative process.

What unifies the Studios all over the world is V-ZUG’s touch. «Every studio has clean and minimal lines» explains Castelló Pinyon. «It is humble and low key, as Swiss design. We put extra attention on furniture, selecting the best pieces by designers with whom we share a vision and values – like John Pawson, the Bouroullec brothers, and Patricia Urquiola, just to name a few».

V-ZUG Studio Berlin

Based on one of the most prominent streets of the world, the Kurfürstendamm, the V-ZUG Studio Berlin is marked by bold structures and light and dark contrasts. The interior was inspired by Berlin nightclubs.

V-ZUG Studio Vienna

Inside the Vienna V-ZUG Studio, located in the art district, the colours are bright and everything looks sleek, just like inside an art gallery.

V-ZUG Studio Sydney

Down under, the V-ZUG Studio is in a century-old building in the design district of Surry Hills. Inside it, concrete walls and details add a rough touch, perfectly aligned to the easy vibes of this city overlooking the ocean.

V-ZUG Studio Hamburg

Just a stone’s throw away from the inner alster and the Speicherstadt, the interior of the V-ZUG Studio Hamburg truly reflects the spirit of the city: Hanseatic understatement meets timeless elegance.

Minimalist design

Our design language is reduced to the essentials. It makes no compromise in quality, materials and sustainability.
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In the meantime: let V‑ZUG inspire you.

Learn about designers, chefs and food experts, find out what drives them and get inspired by their stories and recipes.
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